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11/12/07

"CUSTOMER SERVICE."

I was at a Mass at the Catholic Church my family and I regularly attend in and in the homily it was suggested that sometimes we find ourselves getting in touch with the Lord only when there is something that is troubling us. It’s almost treating the Lord like “Customer Service”. Calling only when we have a problem, so-to-speak.

When we go to the store to shop or go to pick up take-out we expect good customer service in our society. When we get bad customer service we get irritated, irate, and some of us will get verbally abusive. It is a natural thing for a business to make sure that they have good if not excellent customer service as part of their business plan. If they don’t, there is a good chance the business won’t last very long.

This past weekend, we took off for Arlington, Texas to perform Saturday evening at Reflections and about 40 minutes into the trip Bill remembered that he forgot his briefcase. When asked if we needed to turn around to retrieve it Bill said “No, I will do without it.” What was in there was a guitar slide, guitar picks, etc… Also inside were guitar strings. We didn’t think there was a big problem until we arrived at the gig and found that there were no spare strings at all. Bill informed me and said “I hope I don’t break a string.” All I thought about was exactly that and what would we do if he did break a string. I asked if Bill thought we should try to get to a music store. His response was predictable and accurate. “I’m sure they are all closed by now…” as it was 8:45 p.m. on a Saturday.

As the band’s manager it is my responsibility to anticipate trouble and resolve it before it becomes just that – trouble. I placed a call to 411 information and asked for the number of the nearest Guitar Center. It happened to be located in Arlington and I had been there before and knew exactly where it was. With little or know hope of the store being open I called anyway. Just when I was about to hang up a voice answered. “Thank you for calling to Guitar Center…” (thinking this was an automated message when the rest of the statement was made) “…this is Josh. How can I help you?” Trying to curtail my exuberance that there was someone actually there to take the call I quickly explained our situation to Josh and even though they were closed he said “Come on by, we will take care of you.” That is exactly what they did. Even though they were closed and had been for over 45 minutes, they unlocked their doors and sold us guitar strings.

That my friends – “is” customer service and very good customer service at that.

Thanks go out to the staff of Guitar Center in Arlington, Texas.

Guitar Center
721 Ryan Plaza Dr.
Arlington, Texas
76011

Phone: 817-277-3510
Fax: 817-795-9596

http://gc.guitarcenter.com/locations/store.cfm?store=441


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